Last week Two weeks ago I was lucky enough to be sent off to a very big hotel in the middle of Berlin for Adaptive Path’s UX Intensive training course / conference thing.

It was really rather special. Special enough to warrant a proper blog post, so off we go:

The Adaptive Path Experience

This is the first time I’ve been to an AP event. They’re renowned for being a tad expensive, and for us Brits, often exotically located (San Francisco! Copenhagen! Other places that aren’t London!). I now understand why.

The consistent theme throughout was quality. From the small touches (branded sharpies and Moleskine cahiers) to theming the week around hotel experience and its associated design challenges (pretty savvy when most delegates are all staying in the same place).

Not only do the Adaptive Path crew know their stuff, they’ve succeeded at putting their UX expertise into an actionable structure. This is the one thing I think most UX practitioners can struggle with, especially when joint-managing a development team and managing stakeholder expectations. Agencies, startups, established companies, we all have the same set of challenges.

Each day was broken into the four main tenets of UX – design strategy, design research, information architecture and interaction design. After being dismantled into their component parts, they were ultimately reassembled into the ultimate breakdown of the *what* and the *how* of each phase, and most importantly, the deliverables each phase should generate.

My personal favourites were the first and last days, strategy and IxD respectively. This is probably because they’re closest to my current work and what I find easiest to deliver. The IA day just proved how much I’ve got to learn. Interestingly they steered clear of the traditional wireframe discussions, which was wise. If you put 100 or so UX folks in a room, they’ll happily talk about wireframing and present them to each other for *weeks*. IA was much more focused on controlled vocabularies, content analysis & modelling, site structuring and good old-fashioned metadata.

What can you actually cover in a day?

Quite a bit, actually. One of the most impressive things the APers pulled off is cramming so much content into each day. Not only that but they covered the most important elements in an order that made sense. This kind of event only works with a series of well planned practical exercises, and AP used a fictional California boutique hotel chain as our ‘client’. It helped tie each day together with a nice real-world bow.

Of course, much was missed out. It had to be. I think some of us were a little disappointed with the lack of hands-on prototyping (certainly of a digital nature, everything was strictly post-it note and paper-based). Having reflected on it though, and from talking to others, I think we’re all at a good standard when it comes to digital prototyping. Focusing on it more might have reduced the educational impact considerably and turned us into an OmniGraffle appreciation group. There is still a deep desire to share design prototypes with others though, just to get that reassurance from your peers.

Bringing it home

As with any good event, you always leave bursting with ideas. Since getting back from Berlin and resuming normal service in the office, I’ve been thinking about how to integrate what I’ve learned with our current workflows. It’s still going to take a few more weeks to nail it down and try to get everyone as excited about consolidating our UX and design processes into a leaner, meaner beast.

I’ve already extracted the practical techniques we’ve either not been doing where we should, or those we played at and not followed through properly. That’s a given. The really great part is having a list of deliverables that you can customise to your internal audience. That’s the stuff that I find really exciting – turning your findings and creative into the right kind of deliverable that will inspire fellow stakeholders, and most importantly, users.

Team Europe

UX Intensive is the first web event I’ve been to that’s been on The Continent. There were only two or so Brits there. A whole new experience.

It was great to mix with people who don’t judge your work based on who your employer is. We’re not a big site in Europe really, due to a strategic UK/USA focus (and lots of other more boring reasons), so it was nice to be relatively care-free on that front.

I could show other designers some prototypes completely fresh, with no historical baggage that can accompany a well-known, highly trafficked and *old* website. It was really inspiring to see that newness of the P2P fundraising concept once again at a human level. It’s been a while, especially now that we’ve seen tons of sites spring up trying to replicate our success. It’s amazing to watch how a concept becomes commoditised and then carry on designing the secret sauce that keeps it successful.

I also made some great new friends from Sweden, Norway, Germany, Denmark and everywhere else inbetween. I think we all enjoyed mixing with like-minded individuals for what turned out to be nearly a week. UXers are often teams of one, maybe a couple more. Putting that many of us together from all over the world leads to some absolutely superb conversations, both in and out of the sessions.

Denmark’s Facebook penetration, for example, is something I knew nothing about and is scarily huge (it’s half the adult population or something). It’s also refreshing to see the same issues are prevalent across Europe; one particular example that fuelled lots of debate was the ongoing identity crisis UX designers tend to have: what to call ourselves.

Oh, and Twitter really isn’t a big deal outside of the UK. Not yet, anyway.

So what’s your job title, then?

Yep, we all struggle with it. Even the eminently practical Germans. Most of us are User Experience Designers, some are strategists, others were IAs or a mixture of all three. I’m sure there were a few evangelists scattered about too. The common issue is that when talking to people outside of the web industry, they have no idea what a UX designer is. We didn’t find a solution, but it’s something that bothers lots of us. The relative nascence of user experience as a subcategory of design leaves the door wide open for a little bit of controlled vocabulary of our own. Something that everyone can understand.

The way forward

So I’ve got a ton of content to distil and share with my team, I’ve got a physical workspace to help redesign and a brand new technology platform on which we can once again change things for the better, on a pretty grand scale. The timing of UX Intensive couldn’t have been better for me, and I’m really excited for June’s UX London event and the great stuff that will bring too.

I’ll share how we fare over the coming months as much as I can. Thanks to all those who attended too and made it such a memorable experience – you all know who you are and I hope you guys go on to do even greater things with what we all learned together in a questionably four star hotel in Berlin. Maybe we can all squeeze a bit more budget out from under the sofa for UX Week in September.

More stuff:

The group flickr photos and my specific set

A flurry of #uxintensive tweets