Go on, it’s easy. Delete some of those people from college that added you and you never spoke to. Or that Italian guy who always does Italian status updates. My buddy Marc is working on a campaign for the new Simon Pegg movie ‘How to Lose Friends and Alienate People’. It’s based on that Toby guy’s travails as a Brit magazine hack in Manhattan. Note-perfect casting with Peggster. I really enjoyed the book many years ago so it will be interesting to see how the narrative fits the big screen. Anyway, they’ve come up with a pretty genius app on the whole losing-and-alienating-friends thing. Here’s a shot: I think some genuine friends might get irked with this one. Good work facebook marketeers!