Traditionally, I’ve always preferred the vibe at FOWD a bit more than FOWA. It may not have the same globally recognised internet-rock-star line up, but the focus on creative brilliance is far more inspirational. There’s also less attention given to entrepreneurial fluff which personally I find can get a bit nauseating.

This is my first big web event in 2009, and I’ve been wondering if there would be a conference downturn to fit with the times. Sure enough, the perks have nearly all gone. Microsoft (the diamond sponsor) just brought a telly with some beanbags, no Guitar Hero. Embarrassed themselves with their Table tech by ruining Watchmen for all those who haven’t seen it (and those who have). No more sexy printed name badges. Little things, but all noticeable.

Trouble is, I don’t think the content suits the event anymore. Designers, on the whole, like to see what others are up to creatively and cultivate tips on working better and smarter. Unfortunately FOWD didn’t really deliver on that, not for me. As an IxD type, the content is not intended for me but I like to keep up with what’s going on. There are clear parallels we can all work towards to achieve better results and better websites.

The big theme, instead of riffing on the future of design, was much more a retrospective of what’s gone before. And I don’t think it was even intentional. Lots of snickering over Photoshop 2. Seeing the guy who designed the original MTV2 brand play all the shorts (very cool, I was a big fan). But I can’t connect the dots between digital stuff that was done in 2001 and the future of web design nearly halfway through 2009.

Only Mark Boulton‘s talk on Typography was genuinely inspirational.

Often overlooked and very important for sites that thrive from user-generated content that is written. The question I’ve taken away is how can we help users tell powerful stories by using great typography and design, and integrating that into the page in a more holistic fashion. I’ve ordered his lovely looking book.

There is no clear message or trend going forward, and that’s what has left me a bit cold. FOWD needs to be more practical, maybe a workshop only event. But maybe as a UX person, I should stick to my own scene?

My buddy Kai did his superb doodle notes again, so check them out:

*Update* – Mark’s talk can be listened to here.

Last November, I switched from PC to Mac.

Violent MSFT dissent. XP no more. So long, spyware. Etcetera.

Best. Day. Ever.

Launch Day

After a few months of consistent and dedicated whinging, I’d managed to persuade my tech lead that I needed a MacBook Pro to edit video on (and you can see the eventual results). We had plans to make videos to help explain concepts that had thus far been explained by unfriendly, bank statement-esque tables. This is how it turned out:

Justgiving Fees – Explained in Video! from Justgiving on Vimeo.

A month previously we’d been at FOWA ’07, and I remember a different tech lead remarking at just how many Mac laptops were on such wanton display. I think his words were something along the lines of:

Why are there so many fucking macs in here? They’re shit!

Now at this point, it would be dishonest of me to not mention I really wished I had one. Kai and I were idly sipping (Adobe) beer and had a chat with a guy from the Czech Republic who was an agency CEO. I don’t recall the name of the company but he was suitably clad in black and denim. He was speedily tippy-tapping away on a pristine white MacBook. So we asked him why he had a Mac over a PC. He said:

Well. It just works, you know? I open it. It turns on. I can do my work. I send email. I know the battery won’t run out after thirty minutes. I know where everything is. It just feels right, man.

This was the discussion that tipped me over the edge. I had to procure one. It would be life-changing. My workflow would be transformed. I was a Pre-Hardware Fanboy.

So a few weeks later, freshly hungover on a crisp Friday morning, ignoring the behest of the current sysadmin (dude, if you get a Mac, I’m not letting you on the network) we bundled into a black cab and went to the Regent Street Apple Store. The house where dreams come true. The cathedral of chrome. The creative’s temple.

I scampered throughout the store like an over-caffeinated child in a Toys’R'Us. I chose my MBP, I rifled through the accessories, grabbed iWork AND MSOffice, bought a ridiculous bag to put it in, and had the whole lot walloped onto somebody else’s credit card. To those of you who have shared that experience, it’s a special one isn’t it?

We then quickly caught a cab back to base so I could start tinkering.

And this is how it is meant to be. The pure Apple retail experience. I know it sounds weird and simperingly geeky but I’ve since shared other people’s Mac-buying experience and it was perfect. The Apple dude was nice. The shop wasn’t too crazy. The smiles of the store rep, knowing they’ve got another convert.

Now at this juncture, it’s worth making a quick cultural point.

I work for an extremely Microsoft-biased organisation. MSFT is legend around here. We are Windows. I have colleagues who own Microsoft watches, and who think Vista is actually good, and that Windows Media Player is great and Sharepoint is usable and all kinds of other Redmond-related insanity.

Me, I’m an Xbox 360 fan and that’s about as far as it goes.

So the arrival of an Apple computer into such a hostile environment was marked by a combination of apathy, mild derision and claims that it would ‘never be able to get on the network’. Which it did. Really easily.

On the way from crappy hotel to Excel on Friday morning, I shared a bacon sandwich with a guy from Microsoft. They had a booth in the corner of the expo floor with some 360s, a Microsoft Surface table (underwhelming, over-expensive) and some marketing guff about Expression Web, Visual Studio and other bits and bobs. Not a peep about asp.net anywhere to be seen.

He told me that Microsoft came to these events now because they want to be more associated with the web2.0 crowd that attends these shindigs. Working for a Microsoft-driven house, I thought this was interesting, so as we shared the ketchup I picked his brains on a few bits and pieces.

Firstly we talked about Apple evangelism, a bit about the upcoming fall dashboard release for the XBox 360, and we ended up having a long chat about .net and it’s perceived shortcomings in relation to rails, php and other ‘groovier’ frameworks that are evangelised among big tech communities.

I said that MSDN is all well and good for achieving its goals, but compared to php and rails in particular, there is no decent community around asp.net. He readily agreed with me, and I told him that really since they’re the only true commercial framework, it’s their responsibility to nurture a grassroots community of .net evangelists and to help properly showcase some of the good work that’s being done with web apps using MS technology, beyond their shitty PR-heavy press releases.

He totally agreed with me. Hiring .net developers is a great deal trickier than finding a php fanboy. Comparatively, they’re concealed behind a wall of underinformed recruitment consultants and don’t contribute to the same kind of projects as their open source brethren.

They need to sort that out. Let’s hope they do.

More FOWA posts on the way.