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The Great Switch – The MacBook Anniversary [Apple]

I just had my first anniversary.

Last November, I switched from PC to Mac.

Violent MSFT dissent. XP no more. So long, spyware. Etcetera.

Best. Day. Ever.

Launch Day

After a few months of consistent and dedicated whinging, I’d managed to persuade my tech lead that I needed a MacBook Pro to edit video on (and you can see the eventual results). We had plans to make videos to help explain concepts that had thus far been explained by unfriendly, bank statement-esque tables. This is how it turned out:

Justgiving Fees – Explained in Video! from Justgiving on Vimeo.

A month previously we’d been at FOWA ’07, and I remember a different tech lead remarking at just how many Mac laptops were on such wanton display. I think his words were something along the lines of:

Why are there so many fucking macs in here? They’re shit!

Now at this point, it would be dishonest of me to not mention I really wished I had one. Kai and I were idly sipping (Adobe) beer and had a chat with a guy from the Czech Republic who was an agency CEO. I don’t recall the name of the company but he was suitably clad in black and denim. He was speedily tippy-tapping away on a pristine white MacBook. So we asked him why he had a Mac over a PC. He said:

Well. It just works, you know? I open it. It turns on. I can do my work. I send email. I know the battery won’t run out after thirty minutes. I know where everything is. It just feels right, man.

This was the discussion that tipped me over the edge. I had to procure one. It would be life-changing. My workflow would be transformed. I was a Pre-Hardware Fanboy.

So a few weeks later, freshly hungover on a crisp Friday morning, ignoring the behest of the current sysadmin (dude, if you get a Mac, I’m not letting you on the network) we bundled into a black cab and went to the Regent Street Apple Store. The house where dreams come true. The cathedral of chrome. The creative’s temple.

I scampered throughout the store like an over-caffeinated child in a Toys’R'Us. I chose my MBP, I rifled through the accessories, grabbed iWork AND MSOffice, bought a ridiculous bag to put it in, and had the whole lot walloped onto somebody else’s credit card. To those of you who have shared that experience, it’s a special one isn’t it?

We then quickly caught a cab back to base so I could start tinkering.

And this is how it is meant to be. The pure Apple retail experience. I know it sounds weird and simperingly geeky but I’ve since shared other people’s Mac-buying experience and it was perfect. The Apple dude was nice. The shop wasn’t too crazy. The smiles of the store rep, knowing they’ve got another convert.

Now at this juncture, it’s worth making a quick cultural point.

I work for an extremely Microsoft-biased organisation. MSFT is legend around here. We are Windows. I have colleagues who own Microsoft watches, and who think Vista is actually good, and that Windows Media Player is great and Sharepoint is usable and all kinds of other Redmond-related insanity.

Me, I’m an Xbox 360 fan and that’s about as far as it goes.

So the arrival of an Apple computer into such a hostile environment was marked by a combination of apathy, mild derision and claims that it would ‘never be able to get on the network’. Which it did. Really easily.